diff --git a/drivers/media/common/videobuf2/videobuf2-v4l2.c b/drivers/media/common/videobuf2/videobuf2-v4l2.c
index 322fd2e3fb5f..a7d60a7b1c8b 100644
--- a/drivers/media/common/videobuf2/videobuf2-v4l2.c
+++ b/drivers/media/common/videobuf2/videobuf2-v4l2.c
@@ -153,6 +153,53 @@ static void vb2_warn_zero_bytesused(struct vb2_buffer *vb)
 		pr_warn("use the actual size instead.\n");
 }
 
+static void set_buffer_cache_hints(struct vb2_queue *q,
+				   struct vb2_buffer *vb,
+				   struct v4l2_buffer *b)
+{
+	/*
+	 * DMA exporter should take care of cache syncs, so we can avoid
+	 * explicit ->prepare()/->finish() syncs. For other ->memory types
+	 * we always need ->prepare() or/and ->finish() cache sync.
+	 */
+	if (q->memory == VB2_MEMORY_DMABUF) {
+		vb->need_cache_sync_on_finish = 0;
+		vb->need_cache_sync_on_prepare = 0;
+		return;
+	}
+
+	/*
+	 * Cache sync/invalidation flags are set by default in order to
+	 * preserve existing behaviour for old apps/drivers.
+	 */
+	vb->need_cache_sync_on_prepare = 1;
+	vb->need_cache_sync_on_finish = 1;
+
+	if (!vb2_queue_allows_cache_hints(q)) {
+		/*
+		 * Clear buffer cache flags if queue does not support user
+		 * space hints. That's to indicate to userspace that these
+		 * flags won't work.
+		 */
+		b->flags &= ~V4L2_BUF_FLAG_NO_CACHE_INVALIDATE;
+		b->flags &= ~V4L2_BUF_FLAG_NO_CACHE_CLEAN;
+		return;
+	}
+
+	/*
+	 * ->finish() cache sync can be avoided when queue direction is
+	 * TO_DEVICE.
+	 */
+	if (q->dma_dir == DMA_TO_DEVICE)
+		vb->need_cache_sync_on_finish = 0;
+
+	if (b->flags & V4L2_BUF_FLAG_NO_CACHE_INVALIDATE)
+		vb->need_cache_sync_on_finish = 0;
+
+	if (b->flags & V4L2_BUF_FLAG_NO_CACHE_CLEAN)
+		vb->need_cache_sync_on_prepare = 0;
+}
+
 static int vb2_queue_or_prepare_buf(struct vb2_queue *q, struct v4l2_buffer *b,
 				    const char *opname)
 {
@@ -177,6 +224,8 @@ static int vb2_queue_or_prepare_buf(struct vb2_queue *q, struct v4l2_buffer *b,
 		return -EINVAL;
 	}
 
+	set_buffer_cache_hints(q, q->bufs[b->index], b);
+
 	return __verify_planes_array(q->bufs[b->index], b);
 }
 
diff --git a/include/media/videobuf2-core.h b/include/media/videobuf2-core.h
index 1b8590d1a433..0a99d8742780 100644
--- a/include/media/videobuf2-core.h
+++ b/include/media/videobuf2-core.h
@@ -583,6 +583,17 @@ struct vb2_queue {
 #endif
 };
 
+/**
+ * vb2_queue_allows_cache_hints() - Return true if the queue allows cache
+ * and memory consistency hints.
+ *
+ * @q:		pointer to &struct vb2_queue with videobuf2 queue
+ */
+static inline bool vb2_queue_allows_cache_hints(struct vb2_queue *q)
+{
+	return q->allow_cache_hints && q->memory == VB2_MEMORY_MMAP;
+}
+
 /**
  * vb2_plane_vaddr() - Return a kernel virtual address of a given plane.
  * @vb:		pointer to &struct vb2_buffer to which the plane in