diff --git a/drivers/net/ethernet/mellanox/mlxsw/core.c b/drivers/net/ethernet/mellanox/mlxsw/core.c
index bdf29d0cf4d7..901835d70f73 100644
--- a/drivers/net/ethernet/mellanox/mlxsw/core.c
+++ b/drivers/net/ethernet/mellanox/mlxsw/core.c
@@ -436,7 +436,7 @@ static void mlxsw_emad_trans_timeout_schedule(struct mlxsw_reg_trans *trans)
 {
 	unsigned long timeout = msecs_to_jiffies(MLXSW_EMAD_TIMEOUT_MS);
 
-	mlxsw_core_schedule_dw(&trans->timeout_dw, timeout);
+	mlxsw_core_schedule_dw(&trans->timeout_dw, timeout << trans->retries);
 }
 
 static int mlxsw_emad_transmit(struct mlxsw_core *mlxsw_core,