diff --git a/drivers/base/platform.c b/drivers/base/platform.c
index c4af00385502..1fd5430d4a62 100644
--- a/drivers/base/platform.c
+++ b/drivers/base/platform.c
@@ -230,11 +230,41 @@ void platform_device_put(struct platform_device *pdev)
 }
 EXPORT_SYMBOL_GPL(platform_device_put);
 
+static int pdev_set_name(struct platform_device *pdev)
+{
+	int ret;
+
+	switch (pdev->id) {
+	default:
+		return dev_set_name(&pdev->dev, "%s.%d", pdev->name,  pdev->id);
+	case PLATFORM_DEVID_NONE:
+		return dev_set_name(&pdev->dev, "%s", pdev->name);
+	case PLATFORM_DEVID_AUTO:
+		/*
+		 * Automatically allocated device ID. We mark it as such so
+		 * that we remember it must be freed, and we append a suffix
+		 * to avoid namespace collision with explicit IDs.
+		 */
+		ret = ida_simple_get(&platform_devid_ida, 0, 0, GFP_KERNEL);
+		if (ret < 0)
+			return ret;
+		pdev->id = ret;
+		pdev->id_auto = true;
+		return dev_set_name(&pdev->dev, "%s.%d.auto", pdev->name,
+				    pdev->id);
+	}
+
+	return 0;
+}
+
 static void platform_device_release(struct device *dev)
 {
 	struct platform_object *pa = container_of(dev, struct platform_object,
 						  pdev.dev);
 
+	if (pa->pdev.id_auto)
+		ida_simple_remove(&platform_devid_ida, pa->pdev.id);
+
 	of_device_node_put(&pa->pdev.dev);
 	kfree(pa->pdev.dev.platform_data);
 	kfree(pa->pdev.mfd_cell);
@@ -263,6 +293,10 @@ struct platform_device *platform_device_alloc(const char *name, int id)
 		device_initialize(&pa->pdev.dev);
 		pa->pdev.dev.release = platform_device_release;
 		arch_setup_pdev_archdata(&pa->pdev);
+		if (pdev_set_name(&pa->pdev)) {
+			kfree(pa);
+			return NULL;
+		}
 	}
 
 	return pa ? &pa->pdev : NULL;
@@ -359,28 +393,6 @@ int platform_device_add(struct platform_device *pdev)
 
 	pdev->dev.bus = &platform_bus_type;
 
-	switch (pdev->id) {
-	default:
-		dev_set_name(&pdev->dev, "%s.%d", pdev->name,  pdev->id);
-		break;
-	case PLATFORM_DEVID_NONE:
-		dev_set_name(&pdev->dev, "%s", pdev->name);
-		break;
-	case PLATFORM_DEVID_AUTO:
-		/*
-		 * Automatically allocated device ID. We mark it as such so
-		 * that we remember it must be freed, and we append a suffix
-		 * to avoid namespace collision with explicit IDs.
-		 */
-		ret = ida_simple_get(&platform_devid_ida, 0, 0, GFP_KERNEL);
-		if (ret < 0)
-			goto err_out;
-		pdev->id = ret;
-		pdev->id_auto = true;
-		dev_set_name(&pdev->dev, "%s.%d.auto", pdev->name, pdev->id);
-		break;
-	}
-
 	for (i = 0; i < pdev->num_resources; i++) {
 		struct resource *p, *r = &pdev->resource[i];
 
@@ -421,7 +433,6 @@ int platform_device_add(struct platform_device *pdev)
 			release_resource(r);
 	}
 
- err_out:
 	return ret;
 }
 EXPORT_SYMBOL_GPL(platform_device_add);
@@ -442,11 +453,6 @@ void platform_device_del(struct platform_device *pdev)
 		device_remove_properties(&pdev->dev);
 		device_del(&pdev->dev);
 
-		if (pdev->id_auto) {
-			ida_simple_remove(&platform_devid_ida, pdev->id);
-			pdev->id = PLATFORM_DEVID_AUTO;
-		}
-
 		for (i = 0; i < pdev->num_resources; i++) {
 			struct resource *r = &pdev->resource[i];
 			if (r->parent)
@@ -462,8 +468,15 @@ EXPORT_SYMBOL_GPL(platform_device_del);
  */
 int platform_device_register(struct platform_device *pdev)
 {
+	int ret;
+
 	device_initialize(&pdev->dev);
 	arch_setup_pdev_archdata(pdev);
+
+	ret = pdev_set_name(pdev);
+	if (ret)
+		return ret;
+
 	return platform_device_add(pdev);
 }
 EXPORT_SYMBOL_GPL(platform_device_register);