diff --git a/drivers/net/ethernet/intel/i40evf/i40evf_main.c b/drivers/net/ethernet/intel/i40evf/i40evf_main.c
index fef6d892ed4c..bc4fa9df6da3 100644
--- a/drivers/net/ethernet/intel/i40evf/i40evf_main.c
+++ b/drivers/net/ethernet/intel/i40evf/i40evf_main.c
@@ -3332,6 +3332,8 @@ int i40evf_process_config(struct i40evf_adapter *adapter)
 	if (vfres->vf_cap_flags & VIRTCHNL_VF_OFFLOAD_VLAN)
 		netdev->features |= NETIF_F_HW_VLAN_CTAG_FILTER;
 
+	netdev->priv_flags |= IFF_UNICAST_FLT;
+
 	/* Do not turn on offloads when they are requested to be turned off.
 	 * TSO needs minimum 576 bytes to work correctly.
 	 */